Posted by: saulman | March 2, 2012

#HeartJapan Contest: A Million Hearts…

#HeartJapan Contest: A Million Hearts For Japan http://ow.ly/9pj4c http://su.pr/1Kb0OG
We’re Off And Running

As promised in my last post,I’m back to tell you about the contest! But, first let me give a big thanks to everyone who has been so supportive so far. We’re off to an amazing start! What looked like an impossible dream only a few weeks ago, is now a global, multi-platform event taking shape and gathering momentum with every new message to Japan, every new retweet, and every amazing person finding a way to help move this forward! Last week I did a guest post on Michael Q. Todd’s blog titled “How Social Media is Helping Japan”. This has now been tweeted and retweeted to millions, then Wednesday’s post on this very blog, out to millions more!

Messages From Around the World
From Belgium: keep up the Japanese positive spirit!
From Spain: all my support and admiration to the people of #Japan !
From South Africa: Well done. Your courage and determination is an inspiration.
Hundreds of messages from 32 countries and counting!

Ganbatte 365 tweets on the big screen in Tokyo
We’re running the tweets on over 300 screens in Tokyo that have a total reach of about 30 million people per week, and on March 2nd, we are taking a road trip up to the three hardest hit prefectures: Fukushima, Miyagi, Iwate. There we will be setting up screens for people to see the messages coming in from around the world.

Ganbatte 365 & BC-JERF in Vancouver
Cities around the world are joining in to get the word out. In Vancouver, we partnered with
Pattison Outdoor and BC Japan Earthquake Relief Fund to call for messages and also promote the charity concert being held by BC-JERF on March 11. And it looks like we are going to have an announcement about, dare I say it, Times Square… very, very soon!

Instagram Contest
Grand Prize: a trip to Japan and an appearance in the documentary film.

And now we have a new fun way to participate, the Million Hearts To Japan Instagram photo message contest on Statigram To enter, tag your photo message with #HeartJapan, and upload via Instagram. It’s that easy. Lot’s of great prizes. Check out the rest of the details on Statigram and see how to win a trip to Japan. Send a photo message or like some of the entries. We’re on our way to a million! More news soon…

Posted by: saulman | March 2, 2012

http://osakabentures.com/2012/02/ganb…

http://ping.fm/f1gri
#JpQuake NPO: @Ganbatte365 Kizuna Project http://su.pr/2Q4ibJ

Ganbatte 365 and You
After the 3.11 disaster, I started an NPO called Ganbatte 365 to increase awareness of the recovery and renewal of Tohoku. The content is a combination of 15 second videos (especially suited for outdoor digital media) and longer videos for the web. It’s all Creative Commons licensed so anyone can freely use it on any media world-wide just by downloading it from the Ganbatte 365 web site. Since last summer we have made almost 300 videos in English and Japanese, which have been played on screens at hundreds of locations in Japan and around the world.

As we come up to the 1st anniversary of the disaster, the focus will once again be on Japan. We’re taking a break from our usual activities to run a special crowd event called the

“Ganbatte 365 Kizuna Project: A Million Hearts To Japan.”

Now is the time to send another round of messages. If the outpouring of support from around the world last year was like the response to a friend who has just been in an accident, then this will be more like reminding a friend in the midst of a long, hard challenge that you are still there for them and that you are thinking of them.

Your Message on outdoor signs in Tokyo with a reach of 30M per week

It’s a Global multi-platform event, and we’re putting out the call through our fantastic outdoor media partners, the Web, and various social media. Send us your message to Japan! We’re collecting the messages, translating them and putting them on outdoor signs in Tokyo at over 300 locations with a reach of almost 30 million people per week.

We’re also taking the messages right to where the people need them most, at some of the places hardest hit by the disaster. We are setting up special screens there to publish messages as they come in.

Million Hearts To Japan Contest – Win a trip to Japan! (Come back in two days – when it goes live!!!)

We couldn’t stop there so we kept on going and made a contest. We know that people sending messages of support don’t need to win anything. They do it because it feels good. But the bigger we make this, the better everyone will feel, so let’s make it really big and have some fun at the same time. Submit a photo using Instagram and use the #HeartJapan hashtag and you can win some great prizes. Contest details via Statigram to be announced in two days. We are giving away products from Tohoku. Some are even from the stories we are covering in Ganbatte 365. All the finalist photos will appear in the Ganbatte 365 documentary film.

Grand Prize: a trip to Japan and an appearance in the documentary film.

Four easy ways to participate:
Send a Tweet (Copy, Edit & Sent the tweet. You’ll be retweeted)
Write a message on Facebook
Write a message on Google+

And then there’s the contest – enter the brand new contest here (With a prize of a trip to Japan!)

Ganbatte is a Japanese word that can mean “Do your best!” when you are working or “Go for it!” in sports. When someone is faced with a personal challenge, it can also mean “Stay strong!”. The name of this project, “Ganbatte 365″, refers to “staying strong” and “doing our best” for a whole year (the minimum length of the project), and also “doing our best” for each of the 365 days in a year.

Posted by: saulman | February 22, 2012

Might it be time for the Great Heaven…

Might it be time for the Great Heavenly Father to re-gamify a couple things about how we increase our number? Enjoy “UX Ideas For Human Reproduction” http://su.pr/1sdaPR

The Japanese inspire me with their drive to continually improve – everything. Even packets of catsup open better in Japan than in America. Might it be time for the Great Heavenly Father to rethink a couple things about how we increase our number? I think so, and while I am supposed to be working on the user experience issues with a social media sharing tool that I am designing, I wonder if I might offer God a few thoughts. Mind you, these are not prayers, nor are they what I would wish upon my own reproductive “user experience,” but since it occurs to me that the deal is rather flawed, here are my ideas:
Gamify the deal a lot better in favor of the women

If the female is going to bring the child to term, and suffer the pains of pregnancy and childbirth, why not demand more from the male? Again, in my lifetime, there’s no need to implement the human reproductive UX ideas I have for you – and what’s more, I think many would agree that you might do well to start an entirely new type of “us,” Human 2.0, say, on a different planet.
Give the functional mammaries to the men

Getting ready for baby-feeding, this guy isn’t about to go looking for action while his wife is preggin’ it, is he?

and make them start filling with milk, gradually, immediately after successful mating. This would prompt the guy to stick around after the fun’s over, and make him appear what the Human 2.0 female regard as “taken”: a guy walking around with noticably expanding boobs. Further, it would motivate the male to:

take care of what he puts in his body, while the female is doing likewise, while pregnant

do all of the feeding, pretty much, while the baby is being breastfed

suffer a healthy dose of the indignity, inconvenience and discomfort of breastfeeding, which would encourage him to think twice before remarking on how the female’s ass might have changed in shape for the worse.

I would actually just do this one major change before implementing my next suggestion, so as to evaluate the reactions, changes on population growth, male reluctance to engage in intercourse, etc. You really want to make such major changes in stages, I believe. And try them on the beings on a planet other than earth, first (please).

If you find males far less willing to engage in intercourse with the female to male mammary reassignment, I would further encourage males with the following trade-off: when the males “unlock” the milk-producing mammaries feature, let them also unlock the ability to control the dimensions of their penises at will, and perhaps, upon producing a second child, also control turgidity and staying power. Naturally, I am assuming that the major religions have read you right – with their teaching that you, Lord, do actually wish us to be (more) fruitful and multiplying.
Gender change at will

Just as some fish, insects, and other animals (plants too, I believe) have the ability to change gender when they sense a major imbalance, you might next try this with adult humans. Let us be who we want to be. Let us choose the role that feel right, regardless of the junk you started us out with. I think of this one having known a number of homosexual humans, through my life, who truly never felt right being forced to either abstain from sex or use what seems to be the wrong stuff to them. I also recall the Semester at Sea program (do check the linked page; no joke – around the globe in one semester, its for real; they simply do not believe in paying for advertising) I did in the Fall semester of 1988, and while it was a blast for us hetero guys, with about 420 female college students on a cruise ship, nightclub, volleyball, swimming pool… and less than of us (hunted!) males: in the mating game, the table was clearly turned, suffice it to say. I will finish with a musical tribute to the opposite situation: this is what happens when a nightclub is taken over by geeks. Hint: it can be even more awkward for us guys, when we greatly outnumber the females…

God has yet to comment on my blog
(Please do not comment as “God,” unless you are reasonably comfortable in your belief that you are God. In that case, by all means!) I can always hope, right?

Posted by: saulman | February 18, 2012

Eight controversial toys By Mike Smit…

Eight controversial toys
By Mike Smith | Unplugged – Wed, Feb 15, 2012

Ah, childhood toys. Hopscotch, skipping ropes, wiffleballs…what could be more wholesome?

Under normal circumstances, the toy world is indeed an oasis of happy, idealistic, and innocent fun and games. But sometimes, mistakes are made. Be it through lack of thought, lack of care, or lack of taste, history is sprinkled with toys that just should never have made it to market at all. Like these.

Oreo Fun Barbie

You know, you can kinda see what Barbie maker Mattel was getting at with this one. After all, Barbie fans come in all colors of the rainbow — the doll should, too.

It shouldn’t, however, come in a package like this.

In 1997, Mattel released matching white and black versions of Barbie, and kitted them out in clothing branded with a popular snack cookie. So far, so good…but the particular cookie Mattel chose was the Oreo. As you may or may not be aware, Oreo is a derogatory slang term used to describe a black person who adopts “white” mannerisms. In other words, Mattel couldn’t have shot themselves in the foot any worse if they’d actually shot themselves in the foot. Buyers were incensed, prompting Mattel to recall all unsold product.

Check out the Most Controversial Video Games Ever

Twin Towers attack toy

Of all the subjects unsuitable for children’s toys, the 9/11 attacks have got to be somewhere near the top of the list. But — unbelievable as it seems — somewhere, at some point, an unknown toy manufacturer decided it was appropriate to produce a cheap plastic plaything depicting a plane flying into a crude replica of the World Trade Center.

As bad luck would have it, a batch of thousands of the toys found their way to Florida-based wholesaler Lisy Corp. in 2004, and a number then showed up in grocery stores, lurking as “treats” at the bottom of innocent-looking bags of candy. Outraged parents quickly notified the media, and Lisy rapidly withdrew them from sale.

Harry Potter vibrating broomstick

Looks innocent, doesn’t it? This plastic replica of a broomstick from the Harry Potter films concealed something of a surprise. In addition to making cool swooshing sound effects, it vibrated.

Who knows what maker Mattel was thinking, but the prospect of a vibrating toy for children to straddle proved horrifying to some — and hilarious to others. Amazon’s product page was inundated with fake, tongue-in-cheek reviews, and the “toy” was quietly discontinued…along, we assume, with the employment of whatever doofus thought it was a good idea in the first place.

LEGO Friends

How do you make construction toys appeal to girls? It’s a problem that Danish brick-maker Lego has been wrestling for decades — and this year they tried producing a purpose-designed range of sets targeted squarely at female builders.

Their purple bricks, more realistic figures, and cute plastic puppies didn’t play well with many parents and women’s rights activists, who saw it as gender stereotyping. Petitions and Internet campaigns followed — but, undaunted, Lego plans to expand the line later this year.

Pregnant Midge

Dolls with realistic bodily functions have been popular playthings for years. But some just go too far.

Here’s the perfect example: the grinning and very pregnant Midge, who’s part of the Barbie range. Open up her belly, and there’s an upside-down baby looking pretty much ready to be born. (No, the more traditional method of exit is not featured.)

While Midge was the very zenith of wholesome American family life (she already had a husband and three-year-old son), there was enough of a furor to make Wal-Mart pull the dolls from shelves in 2002 until Mattel produced a non-pregnant version.

Airport Security Play Set

So, which part of the modern airport experience do you want your kids to be re-enacting? Swooshing model planes about? Loading them with passengers and luggage? Towing them around the apron?

Here, try this Playmobil set. It’ll let the kids re-enact the creepy, touchy-feely tactics of the TSA in the comfort of their own bedroom. But without a doubt the most controversial feature is that it comes with just one passenger — making what has to be the shortest checkpoint line we’ve ever seen. Talk about unrealistic.

“Little Mommy Real Loving Baby Cuddle and Coo” doll

Like many baby dolls, this innocuous-looking toy makes cooing and babbling noises when you pick it up. Unlike many baby dolls, though, this one reportedly hid subliminal religious messages: parents claimed to hear the doll say “Islam is the light” and “Satan is king.”

The so-called words were just random baby gibberish, of course, but that didn’t stop the fuss. Fisher Price, the toy’s manufacturer, issued a statement clarifying the mysterious messages and suggesting the toy’s cheap speaker was to blame. The doll remains on sale.

Ghettopoly

You see, it’s like Monopoly, but it’s in the ghetto. Hilarious, right? Liquor stores instead of railroads, carjackings instead of income tax, crackhouses instead of hotels. How could you possibly go wrong?

As it happens, 2003 release Ghettopoly went quite far wrong indeed, making itself unpopular with an impressive array of folks: retailers, who pulled it from shelves, the NAACP, which publicly criticized it, and most of all Hasbro, owner of the Monopoly trademark, which extracted the decidedly non-ghetto sum of $400,000 from Ghettopoly’s creators after a court battle.

Posted by: saulman | February 18, 2012

http://osakabentures.com/2012/02/unle…

http://ping.fm/YGyvL
http://su.pr/2AmrsN

Unleashing Crowd Power, Part 5
by Michal Hudecek on February 17, 2012

Last article of a five part guest posts series,“Unleashing Crowd Power”, by Michal Hudecek.
Working with the Motivation Wheel

Although the Motivation Wheel can be used as a tool for measuring the motivation of the crowd retrospectively on each crowdsourcing project, its core benefit lies within the concept design phase. Defining which motives you are trying to maximize can help you prioritize what to focus on during the development.

What should people think and feel when participating at your crowdsourcing project? What can you offer? For each factor you decide to use, take into account following suggestions.
1) Pride

Motivation wheel: Pride

Help the best contributors become famous. Make sure their contributions are visible and easily sharable via social networks. Regularly announce the most active participants in as many channels as possible. Create a profile page where they can promote themselves or their projects. Make them compete against each other.
2) Fun

Motivation wheel: Fun

Visualization is fun. Use progress bars or any other visual elements where possible. Replace boring writing with drag and drop or simple clicking. Give the crowd a single number to strive for, whether it is amount of articles or number of ideas shared. Create interesting graphs or publish infographics showing admirable figures. To do so, hire a talented graphic designer or use some good looking pre-build solutions such as Crowdgene.
Game elements are fun. Talk to your children about why they like playing computer games (especially massively multiplayer online role-playing games, so called MMORPGs). Incorporate leveling and award systems. Study works of Jane McGonigal, Tom Chatfield or others (you can find even more inspirational books at my LinkedIn profile) .
3) Impact

Motivation wheel: Impact

If you want to focus on the impact factor, make sure your vision is strong enough and easy to communicate. Get inspired by Fold It. Just discovering how proteins could fold might not be a powerful message but helping to cure HIV is. Create a short professionally-looking video to get your message through
4) Relationships

Motivation wheel: Relationships

The feeling of a connection can be the reason why people spend a lot of time supporting the local film director on social networks without any reward in exchange. Similarly, the relationship the customers have with your organization might be a good enough reason to participate in your crowdsourcing project. However, it needs to be said that corporations usually overestimate this factor. Try to be realistic about how big fans your customers are.
Another type of bond can be developed among the users themselves. Provide them with enough space to meet, talk and work together.
5) Money

Motivation wheel: Money

Think twice about using money as a motivation factor. Not only cuts it a slice from your crowdsourcing budget, even a little financial incentive might shift the users’ behavior significantly as it might draw attention from all the other factors.
Conclusions

When developing any kind of web site, think first about desired feelings and thoughts of your visitors. The same goes for crowdsourcing projects. If you are still deciding about running one, make sure the work can be divided into small individual tasks, the cost of integrating them back together is low, enough people are able to participate and you can provide enough motivation to attract them.
The reason why people participate on crowdsourcing projects is because they lack one or more motivation factors in their day to day job – Pride, Fun, Impact, Relationships or Money. Use Motivation wheel and make sure you can provide them with proper substitute. You can check Motivation wheels of famous crowdsourcing projects to get inspired. Help the best contributors become famous, use gamification and visualization to make it fun, learn to communicate your vision, provide enough space for contributors to network or, if really needed, provide financial incentives.

About Michal Hudecek

Managing director of Maintop Businesses, a Czech company focused on discovering and developing new innovative online businesses. Author of Web Directing Framework and Motivation Wheel Concept. He occasionally comments on user experience and crowdsourcing both in local and international TV and press. You can follow him on Twitter @michalhudecek

Posted by: saulman | February 17, 2012

http://osakabentures.com/2012/02/unle…

http://ping.fm/wNqvS
http://su.pr/AjjDA0

Unleashing Crowd Power, Part 4

by Michal Hudecek on February 16, 2012

Part four of a five part guest posts series,“Unleashing Crowd Power”, by Michal Hudecek.
Visualization on the Motivation Factors

Motivation wheel concept as a framework for attracting contributors to your crowdsourcing projects has been described in the previous article. We will use it to show you how famous crowdsourcing projects gained their contributors.

A proper scientific measurement of the crowd motives in existing crowdsourcing projects has not been performed yet. However, here are some expert estimates of how the Motivation Wheel probably looks like for famous web sites.
1) Wikipedia

Wikipedia attracts contributors mainly thanks to two factors – pride and impact. By writing an article and posting it on Wikipedia you can show you understand the topic and you are an expert in this field. Secondly, Wikipedia vision of free knowledge is something many people find attractive to follow.

2) Prizes.org

A recent Google acquisition, Prizes.org, is a platform for crowdsourcing small tasks (such a logo design or a quick piece of advice) via financially rewarded contests. Apart from earning money, the participants can show their talent via customized profile page.

Motivation wheel: Prizes.org
3) Fold It

Fold It is a computer game enabling players to contribute to important scientific research via solving 3D puzzles. They are motivating contributors to help discover cures for HIV/AIDS or cancer by providing them with a fun way to participate on a project with a big positive impact.

Motivation wheel: Fold it
4) IdeasWatch

IdeasWatch is a platform for sharing startup ideas and forming teams around them in order to start a business. The main reason why young entrepreneurs share their ideas and discuss with others is to find like-minded people they would love to start a business with. The motivation factors are therefore pride and relationships.

Motivation wheel: IdeasWatch

The last article in the series will teach you how to use Motivation wheel during concept design phase of your crowdsourcing project.

About Michal Hudecek

Managing director of Maintop Businesses, a Czech company focused on discovering and developing new innovative online businesses. Author of Web Directing Framework and Motivation Wheel Concept. He occasionally comments on user experience and crowdsourcing both in local and international TV and press. You can follow him on Twitter @michalhudecek

Posted by: saulman | February 15, 2012

“Unleashing Crowd Power,” Part 3/5 – …

“Unleashing Crowd Power,” Part 3/5 – http://su.pr/3TiLSM by Michal Hudeček

The Motivation Wheel

In the series, we have already covered general web directing principles and specifics for crowdsourcing projects. In this part, you will find out more about motivation forces that drive people in crowdsourcing projects.

The Motivation Wheel concept is based on web directing philosophy that puts the feelings and thoughts of visitors above everything else. The question is therefore, what should users think and feel in order to contribute to a crowdsourcing project? Why do people spend their free time working on something?
Image of an ideal job

Motivation Wheel concept works on an assumption that people share a common ideal of a perfect job that would fulfill all five following factors. It treats a crowdsourcing project as any other job position.
1) Pride

People want to be proud of themselves. They want to know they are doing a great job, that they are experts in their fields whatever that might be. Although the external appreciation is an important part of it, inner satisfaction must not be neglected.
2) Fun

Being good at something might not be enough. I might be really good at creating PowerPoint presentations but if it is not fun for me I do not want to be a professional PowerPoint designer.
3) Impact

Even the most boring tasks can become exciting if you are a part of a project with a strong positive impact. Even if creating presentations is boring for you, what if you were designing one that could save a lot of lives or change the way people communicate?
4) Relationships

Two types of relationships can be distinguished in a crowdsourcing project as well as in a work place.
The first one is with the authority that assigns tasks, boss or more generally organization itself. The manager employees admire may be why they do the most boring job without any complaints. Similarly, if users already have a good relationship with your organization they might be willing to participate in a crowdsourcing project just to help you out of the “friendship”.

The second bond can be established with the co-workers. The colleagues can be the reason why employees stay at a job they do not like. Analogically, lack of like-minded people in their daily job might encourage them to join online communities in their free time.
5) Money

Financial incentive is an obvious motivational factor. Used wisely, it can be a very strong tool. Who would not want to earn some extra cash? However, it can easily withdraw attention from other ones and alter users behavior in favor of the quickest possible way to earn money.
Visualizing the motivation factors

Because some of these factors are usually not fulfilled at a day to day occupation of many people, they tend to look for a substitute. And crowdsourcing is one of the alternatives.
Motivation Wheel visualizes these factors and shows their representation in a particular crowdsourcing project using a polar area diagram. Each sector represents one motivation factor. The more colored it is, the higher the motivation. The figure below depicts an ideal job/crowdsourcing project where all the motivation factors are fully met.

The next article in the series will show Motivation wheels for various famous crowdsourcing project.

About Michal Hudecek

Managing director of Maintop Businesses, a Czech company focused on discovering and developing new innovative online businesses. Author of Web Directing Framework and Motivation Wheel Concept. He occasionally comments on user experience and crowdsourcing both in local and international TV and press. You can follow him on Twitter @michalhudecek

Posted by: saulman | February 15, 2012

“Unleashing Crowd Power,” Part 2/5 – …

“Unleashing Crowd Power,” Part 2/5 – OsakaBentures http://su.pr/19D8jM http://ping.fm/b6DpU by Michal Hudeček @michalhudecek

Part two of a five part guest posts series,“Unleashing Crowd Power”, by Michal Hudecek.
Crowdsourcing

General web directing principles described in the previous article apply to crowdsourcing projects without any exception. However, in case of crowdsourcing, thought process of a contributor has a specific pattern, which can be further analyzed. Web screenplays for crowdsourcing projects look similar as the basic thought process of contributors is also similar. The order might vary in different projects though.

Web screenplay for crowdsourcing
When to use crowdsourcing

Not all the services can be delegated to the crowd. In fact, four specific conditions must be met in order to run a successful crowdsourcing project. They correspond with a typical though processes of a contributor. It basically means you must be able to provide satisfying and simple answers to following questions. The better the answers, the more successful your project will be:
1) What am I asked to do?

Firstly, it must be possible to divide the work load into very tiny tasks. The crowd does not work in real time as a team but rather subsequently as a group of individuals. Although the difference might seem subtle it plays a significant role. The output of each individual stacks up, which means at one particular moment only one person is usually working on his/her tiny task. Others are just deriving from the predecessor. Imagine, how Wikipedia is edited. One person writes an article, after that another adds pictures, after that another inserts more links etc. The crowd is not collaborating at the same time. Although it is technically possible, it would be much harder to gather people together at one particular moment. It is better to let them choose to work at their best convenience.
Example of a good answer: “Write an article or edit an existing one.”
2) How is the final output being assembled?

The system for integrating the outputs must be easy to understand and cheap to maintain. Usage of pre-build crowdsourcing platforms, such as Wiki or Crowdgene, is strongly recommended.
However, if you decide for any reason to develop your own crowdsourcing platform, bear in mind a few rules that should be followed:

Everything that can be automated should be automated. In case your crowdsourcing project becomes popular, you will not be able to handle thousands of contributions otherwise.
Create a system for deleting poor contributions via the crowd itself or assigned administrators. Quick removal of spam or low-quality entries is crucial to prevent further decrease in quality and demotivation of other participants. The crowd should see that inspirational contributions are really being appreciated.
If you are able to remove poor contributions quickly as described above, allow both anonymous and non-anonymous entries. Any kind of login might cut the number of contributions significantly. However, for the ones that want to take credit for their work, allow them to sign in and show off.

Example of a good answer: “Articles are connected via hyperlinks by the authors themselves. Anyone can edit an article and remove the mistakes or spam.”
3) What do I need to overcome to start working?

In other words, what are the transaction costs for the contributors? When designing a crowdsourcing project, try to remove as many barriers as possible. Make your site multi-lingual, simplify the user interface and create a transparent collaboration mechanism that is easy to understand.
For example, there might be a lot of gardening hobbyists in the world from which you would like to get ideas, but they might not speak the language you need, there might be geographical deviations in their knowledge (same plants might require different treatments in different climates) or they might not have the computer skills to participate.
Example of a good answer: “Learn simple Wiki syntax to format the article. Otherwise, use any language you want.”
4) Why should I participate?

Naturally, there must be efficient incentives for participation in place. Motivation factors are by far the most crucial to the success of any crowdsourcing endeavor. By analyzing dozens of crowdsourcing projects, web directing developed its own concept called Motivation Wheel. It provides range of motivation factors that can be used to attract the participants.
Example of a good answer: “I will show my expertise and be a part of an initiative striving for free knowledge.“

Stay tuned for the next installment, tomorrow.

About Michal Hudecek

Managing director of Maintop Businesses, a Czech company focused on discovering and developing new innovative online businesses. Author of Web Directing Framework and Motivation Wheel Concept. He occasionally comments on user experience and crowdsourcing both in local and international TV and press. You can follow him on Twitter @michalhudecek

Posted by: saulman | February 14, 2012

“Unleashing Crowd Power,” Part 1/5 – …

“Unleashing Crowd Power,” Part 1/5 – OsakaBentures http://su.pr/31nIdN http://bit.ly/wYjIp2 by Michal Hudeček @michalhudecek

Part one of a five part guest posts series,”Unleashing Crowd Power”, by Michal Hudecek.
The Power of Metaphor

User experience is being given a lot of attention recently, especially in consumer product industry. Saul has covered a lot of similar topics on this blog including gamification or community building. Being able to successfully interact with the crowd via technology has become a Holy Grail of designers world-wide. The whole scientific field of user experience design has evolved. However, its real adoption in online world is very low. Most of the web sites are still confusing and unaesthetic. Why is that? Why is it that web designers do not work with the crowd systematically?

The reason is the complexity of the science behind it. Ironically enough, simplicity is what user experience design strives for. As Robert Stetson Shaw said, “You don’t see something until you have the right metaphor to let you perceive it.” And a metaphor is what user experience design lacks. A metaphor that is able to explain the logic to all participating parties including web designers, coders and clients while following the scientific methods. Web directing, as an analogy to film directing, might fill this gap. Static websites are just first phase of engaging with the audience. Thinking like a web director will become even more important when building a crowdsourcing project where the level of interaction is much higher. But first things first.
From Film Directing to Web Directing

Film industry has developed its own methodology of communicating and engaging with the audience over the last hundred years. Film directors know exactly when and what should people think and feel at any given time. They study universities to learn how to do it using screenplays, storyboards or beats.
Define first what the audience should think and feel

Imagine you would be making a film instead of a web site. You would be thinking about when should people laugh or be scared. You would know what genre the movie is and what people expect from it. You would plan what should they tell to their friends afterwards. And you should do the same when creating a web site. Web directing framework provides a standardized set of tools for doing so. It prevents the developers from skipping into graphic details too early before thinking about the visitors properly.
Web screenplay

The first step is writing a web screenplay, which describes a thought process of an average visitor. It is basically a flow chart of questions a user has since the very beginning of the experience with the site. These questions are the reason why the visitor stays curious and does not leave. You should make sure they are interesting enough. Professional web director can help you to evaluate that. Above everything, he is a master storyteller. In case of various user groups visiting the site, more web screenplays might be needed.

Web directing framework: Web screenplay
Reactions chart

Having set attention drawing questions, the next step is defining appealing answers to each of them. Via these answers you are actually telling your story and calling your visitors to an action. The tool for going through this particular stage is called reactions chart. It connects each question with a desired reaction and on-page trigger, which is a visual mean of communication causing the requested reactions. When thinking about an on-page triggers, try to avoid text as much as possible. Anything that can be visualized should be visualized. For example, is your site about home-appliances? Make sure there are actually photos of them on the homepage. It will be the first thing people will look at while trying to figure out what your site is about. Please note that no graphic design has been made at this stage yet. It is still abstract brainstorming which allows you to think out of the box and combine on-page-triggers together to keep the site as simple as possible.

Web directing framework: Reactions chart
Visual Concept

The last phase is finally the one with a graphic output. The role of the graphic designer is now narrowed to a creative expression of on-page triggers defined in the Reactions chart before. Each object on the page should be associated with the question and the desired reaction to make future user testing easier to evaluate. This ensures there are no meaningless or illogical elements on the page which results in clutter-less and straight-forward design that is simple to use for the visitors. If performed professionally, it drives the eye-balls of the visitor as the web director planned. However, visual concept might be subject to change during user testing in contrast to web screenplay, which should be stable. In other words, the form of communication might change as you learn more about your visitors’ behavior, but the content of your message should stay the same. Anytime you find out your visitors do not understand you or do not react as desired, take a look at the Reactions chart, find the specific on-page trigger-connected to that reaction and try to improve upon this.

Web directing: Visual concept

Check back tomorrow for Part 2 in this series on “Unleashing Crowd Power.”

About Michal Hudecek

Managing director of Maintop Businesses, a Czech company focused on discovering and developing new innovative online businesses. Author of Web Directing Framework and Motivation Wheel Concept. He occasionally comments on user experience and crowdsourcing both in local and international TV and press. You can follow him on Twitter @michalhudecek

Posted by: saulman | February 8, 2012

StumbleUpon Primer for Bloggers, Part…

StumbleUpon Primer for Bloggers, Part 2 http://su.pr/2bq9tC

Santa Claus will review your blog posts. Leave it to him.

Keep your faith in him, put out milk and cookies, and don’t review your own blog posts. They need a review on them to get liked and shared, and seen by Stumblers – the majority of which are people who don’t already know you (which is a darn exciting prospect, as I see it)! I often hear the StumbleUpon’s TOS mentioned when people suggest that you do not review your own blog posts. Please peruse the TOS yourself, and pay special attention to sections 3.3 and 4.1. Looks okay as for my read of it (and the rest of the TOS). However, I have heard that some SU users find their accounts “limited” if they are sharing only their own content. Having spoken with several long-time users of SU, I’m told that only the worst offenders find their accounts limited (sharing, following, etc.).

If you use one or more blog rings, content-sharing promotion systems or clubs, such as a blog circle or Triberr, etc., where perhaps you have your blogger connections’ new content, and maybe even an easy means of Stumble-liking or reviewing fellow bloggers’ posts right in front of you, see what happens when you do so. Stumble-review your own post, and also go through your blog circle, etc. and SU-like your supporting bloggers’ latest posts. Now, open StumbleUpon, Profile > Shares and note how your one review of your post is in with a slew of all those other bloggers’ posts that you liked. You are golden. In my case, as of this writing, because I aim to be supportive to the many bloggers who do so for me, I see that I have “liked” (includes SU-reviews) over 1,200 pages. Roughly fifty of those are my own content (from my blog), LinkedIn Group, etc. I am not worried about getting “dinged” by StumbleUpon as a rampant self-promoter.
StumbleUpon Discovery Reviews: they take time, but they direct your page’s SU SEO.
As such, the Discovery (first) Review should really be done by the article’s author.

StumbleUpon allows you to add as many tags as you like, but actually uses the first five you provide. These, multiplied by the number of likes you have on the page, once reviewed, increase the likelihood that your page will appear “randomly” before Stumblers who are Stumbling their followed topics. As such, do you want to leave your post unreviewed, and thus, waiting for what is termed the Discovery Review for Santa Claus, me, or someone else who might just condemn your piece to the uncategorized tag-less wasteland and thus, nearly invisible to Stumblers (until a second review is, if it ever is, added (as often as pigs fly) – with a category) – or do you want to categorize the post yourself and select widely-followed SU topics to tag the post with? Google search “hot SU tags,” after looking at the “Explore Box,” which suggests acceptable StumbleUpon topics from words and phrases that you input:

The Explore Box in StumbleUpon: it leads you to acceptable tags based on words/phrases you provide.

Discover Yourself
(why you’d want the author to write the SU discovery-review)

A SU-review takes time to complete, whether poorly or well, and if you use a blog-sharing system that makes it a breeze to SU-like already SU-reviewed posts, you will find less people skipping you post entirely and SU-liking – if it already has that review on it. Triberr members should know what I mean – from what they see in their “Tri bal Stream.” “Submit” next to the SU icon presents us with a dilemma: do I do that Discovery Review for you and “take a shot” at defining your post’s category and tags or do I skip it. When there is a number, even ’1′ next to the SU icon, I know that it is just three clicks to like and move on.
StumbleUpon Shares: it isn’t a UX goof that you have many boxes to tick

<a href=Ross Quintana’s I Innovate Blog, “Hug a Blogger” post shared in StumbleUpon recently changed their appearance and some functions. With the new interface, by default if you follow someone who also follows you, you can share to each other. You can send SU-reviewed pages, your own or others’, to these Stumblers.

Shares > Received Shares.)

Also, you need to manually tick a box next to each of your connections’ names, which is time-consuming. This is meant to reduce “blasts” of self-promotion to all possible contacts by those *rare* users who would be prone to doing so.
Share with care

“Most Shared” seems fairly worthless as a tab on your share box. I choose who to share to (roughly 1-2 times/week, no more) from “All Contacts.” Once you have the comment written and boxes ticked, considering what you are sending to which connection (for relevancy, please), click that “Send” button just once. Nothing seems to happen, but if you open a separate browser and go to StumbleUpon > Profile > Shares you should find that you have, indeed, sent your page to the intended. Please don’t repeat my mistake of finding nothing happening and clicking the Send button a couple more times. (Yes, I got calls… and learned that I have quite patient and forgiving friends.)

For Part 1 of my StumbleUpon Primer for Bloggers, http://su.pr/6YH5AP http://ping.fm/bCNcU

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